A new development over at YouTube sees Paris Hilton with her own custom branded channel. This is the first of what is expected to be many deals with artists and other commercial entities wishing to exploit the YouTube phenomenon.
What does Paris get? Well she gets her own page that is a lot snazzier than other YouTube users, and advertisers like Fox get the knowledge that they are supporting a page guaranteed not to have any ‘dodgy’ material on it. How the advertising is split between YouTube and her record company, we’ll probably never know.
The page itself smacks squarely of MySpace, clearly no one is wishing to reinvent the wheel here. This should be an interesting development to watch…

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